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Become a Sponsor 

Ride back into Edmonton with the Canadian Finals Rodeo and unlock partnership opportunities to get your brand in front of the loyal and passionate fans of rodeo.

Become part of the legend

Celebrate the CFR’s 50th anniversary as it makes a triumphant return to Edmonton. A partnership opportunity like no other, this milestone year of the CFR will offer an elevated and memorable rodeo experience to longstanding and new CFR attendees alike. A tradeshow, nightly cabaret, and community-led Rodeo Week programming will flank the rodeo in a week-long celebration of western culture.
Let’s rewrite rodeo history in Edmonton.