Program Overview
From October 5 -11, 2026, the city will come alive with the spirit of the west as we celebrate Canadian Finals Rodeo Week. While CFR 2026 takes centre stage live at Rogers Place on October 7–10, the week is about bringing the entire community to the celebration.
Explore Edmonton is inviting Edmonton and area-based businesses and organizations to get involved by hosting events or creating themed products or services. Whether it's a western-themed brunch, a country music night, or a signature treat, these activations contribute to the city's vibrancy, offer unique experiences to locals and visitors, and help drive visitors to your business.
Why Participate?
Strong Brand Exposure
Marketing Campaigns: Your business’ events, products, or services will be featured in CFR marketing campaigns, including social media and newsletters.
Online Business Profiles: The CFR website will spotlight your business, showcase your feature promotion, and link customers directly to your page.
Rodeo Week Recognition: Gain visibility as a part of the Canadian Finals Rodeo Week, connecting your brand with thousands of CFR attendees.
Increased Traffic & Revenue
CFR Tickets and Discounts: The program encourages in-store visits and boosts overall sales by pairing the promotion with a 20% discount on CFR tickets and more to give away.
Audience exposure: Your business gets increased city-wide exposure through the CFR and Explore Edmonton marketing platforms.
Visibility
Civic Pride: By participating, you’ll showcase your commitment to Edmonton’s community and culture, strengthening your brand’s reputation as a local leader.
Professional Marketing Support
Signage & Collateral Materials: Receive complimentary Canadian Finals Rodeo-branded materials to help market and promote your product, service, or event.
Digital Assets: Access to professionally designed social media templates, brand guidelines, and references to help you streamline your marketing efforts.
Product Photography*: Promote your product with high-quality images and/or video captured by CFR.
*if feature promotion includes a custom food, beverage, and/or retail product.
Why Participate?
Strong Brand Exposure
Professional Marketing Support
Increased Traffic & Revenue
CFR Campaigns: Your business’ events, products, or services will be featured in CFR marketing campaigns, including social media and newsletters, and your business will be linked directly from the CFR website.
CFR Week Recognition: Gain visibility as a part of the Canadian Finals Rodeo Week, connecting your brand with thousands of CFR attendees.
Signage & Collateral Materials: Receive complimentary Canadian Finals Rodeo-branded materials to help market and promote your product, service, or event.
Digital Assets: Access to professionally designed social media templates, brand guidelines, and references to help you streamline your marketing efforts.
Product Photography*: Promote your product with high-quality images and/or video captured by CFR.
*if feature promotion includes a custom food, beverage, and/or retail product.
CFR Tickets and Discounts: The program encourages in-store visits and boosts overall sales by pairing the promotion with a 20% discount on CFR tickets and more to give away.
Audience exposure: Your business gets increased city-wide exposure through the CFR and Explore Edmonton marketing platforms. By participating, you’ll showcase your commitment to Edmonton’s community and culture, strengthening your brand’s reputation as a local leader.
2025 Results & Impact
The Canadian Finals Rodeo is a major economic and cultural driver for the Edmonton region. In 2025, the event:
Attracted over 43,000 attendees
Generated more than $32.4 million in total economic impact
Delivered over 18,000 room nights to local hotels
Supported over 6,000 jobs and spending across hospitality, retail, food and beverage, and entertainment sectors
2025 Partners and Testimonials
Twice Cream
Twice Cream created a one-of-a-kind Cowboy Coffee Crunch ice cream, available throughout Rodeo Week. This product was showcased at both the CFR Media Launch and Kickoff Reception, earning them premium visibility with media, influencers, and VIP guests. Check out the reel they created to promote their limited-edition flavour:
How to Participate
1. Feature Product
Build a CFR-inspired limited edition product to sell alongside your regular menu or retail items. Create a championship cocktail or burger with locally sourced ingredients, launch a whiskey-and-leather candle scent, or market a Rodeo-exclusive new jacket that’ll knock a cowboy’s boots off.