Become a Sponsor 

Unlock partnership opportunities and get your brand in front of loyal, passionate rodeo fans by sponsoring CFR and spotlighting your brand today!

Become Part of Canada's Championship Rodeo

For more than 50 years, the Canadian Finals Rodeo has brought together the best athletes, most passionate fans, and strongest traditions in Western Canada.

Today, CFR is more than a rodeo. It is a week-long celebration of western culture featuring championship rodeo action at Rogers Place, the Canadian Country Expo, community events, live entertainment, and thousands of engaged attendees from across Alberta and beyond.

As a sponsor, your organization becomes part of an iconic Canadian tradition while connecting directly with a loyal and highly engaged audience.