The road to the Canadian Finals Rodeo is built long before the bright lights, packed grandstands, and championship moments.
In Road to Edmonton, a five-part video series presented by CFR and Farming Watch, we follow the people, traditions, and way of life that shape Canada's rodeo community. From ranching roots and family heritage to the dedication required to compete at the highest level, each episode offers a behind-the-scenes look at the journey to CFR.
Episode 1
Our first stop takes us to Big Valley, Alberta, where we meet saddle bronc rider Zeke Thurston and explore the ranching lifestyle that helped shape one of Canada's most successful rodeo athletes.
Watch Episode 1 and follow the journey as the road to Edmonton continues.