Road to CFR
The road to the Canadian Finals Rodeo is built long before the bright lights, packed grandstands, and championship moments.
In Road to Edmonton, a five-part video series presented by CFR and FarmingWatch, we follow the people, traditions, and way of life that shape Canada's rodeo community. From ranching roots and family heritage to the dedication required to compete at the highest level, each episode offers a behind-the-scenes look at the journey to CFR.
Episode 1 - Ranching Roots
Our first stop takes us to Big Valley, Alberta, where we meet saddle bronc rider Zeke Thurston and explore the ranching lifestyle that helped shape one of Canada's most successful rodeo athletes.
Watch Episode 1 and follow the journey as the road to Edmonton continues.
Episode 2 - Branding Day
Branding day is more than a ranching tradition. It's a testament to the hard work, teamwork, and community that keep the western way of life thriving.
In this episode of Road to CFR 2026, FarmingWatch joins Zeke as family, friends, and neighbours gather to work cattle, share responsibilities, and pass ranching knowledge to the next generation. From the early morning preparations to stories around the campfire at day's end, viewers get a firsthand look at the dedication, values, and community spirit that helped shape Zeke's journey to the Canadian Finals Rodeo.
Watch Episode 2 and experience a day where hard work and tradition go hand in hand.
Episode 3 - Mid-Season Grind
The road to the Canadian Finals Rodeo is about more than what happens in the arena. It's about finding balance between competition, travel, and the responsibilities waiting at home.
In this episode of Road to CFR 2026, FarmingWatch follows Zeke Thurston through the heart of rodeo season as he balances life on the road with the demands of running a ranch. From summer rodeo action to the work that continues long after the last ride, viewers get a firsthand look at the dedication required to chase a championship while staying connected to home.
Watch Episode 3 and experience the reality of life between rodeos.
Episode 4 - Hardgrass Bronc Match
Championship seasons are built one ride at a time, and every point matters as the race to the Canadian Finals Rodeo heats up.
In this episode of Road to CFR 2026, FarmingWatch follows Zeke Thurston to the Hardgrass Bronc Match, a premier saddle bronc riding event rooted in the heart of ranch country. Surrounded by the farming and ranching communities that help sustain western Canada's rodeo lifestyle, Zeke competes against top talent while continuing his pursuit of another CPRA championship.
From elite bronc riding action to the people and traditions that connect agriculture and rodeo, viewers get a firsthand look at a marquee event where community, competition, and western heritage come together.
Watch Episode 4 and experience where rodeo excellence meets ranch country.