What is Heart of Rodeo?
The Heart of Rodeo program is our way of supporting the committees who power the sport all year long. Each rodeo contributes to the pride, momentum, and tradition that led to the Canadian Finals Rodeo and in return, we use the CFR platform to spotlight your events, celebrate your communities, and help grow your audiences. Heart of Rodeo is a partnership: we promote you throughout the season, and together we elevate the entire sport from the grassroots to the finals.
Logo & Standards
To maintain a consistent and professional look, please follow these guidelines when using the Canadian Finals Rodeo logo:
Ticket Giveaway
Your committee will receive a special CFR ticket package, four tickets for Wednesday, and four for Thursday to use as a prize or recognition tool within your community. These tickets are intended for a single recipient and are a great way to boost engagement, reward supporters, and help celebrate the spirit of rodeo.
Program advertising
We will provide ready‑to‑use ¼‑page, ½‑page, and full‑page program ads for 8.5" x 11" layouts. If you need alternate sizes, please let us know at least one month before your rodeo at heartofrodeo@exploreedmonton.com.
LED Screens
We will provide a standard LED screen video for your event; please let us know at least one month before your rodeo if you need a new size at heartofrodeo@exploreedmonton.com.
Announcer Mentions
We've created ready-to-use ads for your rodeo program (8.5 x 11 inches). These ads promote the CFR and add value to your program. For different sizes, please contact us at least one month before your rodeo.
Social Media Promotion
We encourage you to promote the CFR on your social media platforms. Tag us in your posts so we can share your content, amplifying our collective reach! We'll be posting weekly updates and roundups of upcoming rodeos.
Thank You
As we look ahead to another exciting season, we want to express our sincere appreciation to the rodeo committees whose tireless efforts make it all possible. Your dedication and passion are the driving force behind the Canadian Rodeo.
For more info, reach out to:
heartofrodeo@exploreedmonton.com
780-514-4726