June 17, 2025
CINCH Jeans Returns as Title Sponsor of the Canadian Country Expo
EDMONTON, AB – The Canadian Country Expo (CCE) is proud to announce the return of CINCH Jeans as the 2025/2026 Title Sponsor. Known as a leading brand in Western lifestyle apparel and a passionate advocate of rodeo culture, CINCH continues to champion the heritage, talent and traditions that define Canada's Western community.
Scheduled for October 1–6, 2025, at the Edmonton EXPO Centre, the Canadian Country Expo runs concurrently with the Canadian Finals Rodeo (CFR), welcoming fans, athletes, families, artists, and industry leaders from across Canada. This event highlights the very best of Western lifestyle, from thrilling rodeo competitions and agricultural showcases to fashion, music, and art.
“We’re excited to have CINCH Jeans return as our title sponsor for the Canadian Country Expo,” said Gillian Grant, Executive Producer of the CCE. “Their connection to the Western way of life is evident in everything they do, and their continued support significantly amplifies our ability to showcase Canadian talent, heritage, and innovation on a national scale.”
"CINCH is honored to partner once again with the Canadian Country Expo,” added Jessica Wahlert, Director of Marketing at CINCH. “CCE represents the future of Western lifestyle in Canada, embodying authenticity, community spirit, and deep-rooted pride. We look forward to standing alongside them as this premier event continues to grow and evolve into one of North America’s most dynamic Western showcases.”
2025 Canadian Country Expo Programming Highlights:
Core Rodeo & Western Events:
Saskatchewan Mining and Minerals Canadian Youth Rodeo Championships
ABBI (American Bucking Bull Inc.)
Canadian Ranch Sorting Finals
Canadian Dummy Roping Championships
High Roller Roping – Tie-Down & Breakaway
High Roller Barrel Race and CBHI FutiNorth Country Select Horse Sale
CFR Legends Team Roping
Heritage Ranch Rodeo
Bullfighters Only (BFO) Canada Cup
Miss Rodeo Canada Horsemanship
Western Art Zone & Invitational Western Art Show
Canadian Country Expo Trade Show
Lifestyle & Entertainment Features:
Country Music Artist Showcase
Daily Fashion Shows
Hall of Fame Display
Kids Zone
Petting Zoo
Autograph Sessions with CFR Contestants and CFR Flag Girls
Live Stage Shows & Podcast Recordings
Get Your CFR 51 Tickets – On Sale Now!
CFR tickets are currently available! Visit cfr.ca to secure yours today.
Bullfighters Only – Canada Cup
Dates: Friday, October 3 & Saturday, October 4
Time: 2:30 PM – 4:00 PM
Tickets: General Admission – $35
Witness the best freestyle bullfighters in the game go head-to-head in an adrenaline-fueled showdown. This is raw, unscripted action where agility meets courage—don’t miss it.
Heritage Ranch Rodeo
Date: Sunday, October 5
Time: 11:00 AM – 3:00 PM
Tickets: General Admission – $15
Celebrate traditional ranch skills in this authentic, team-based rodeo event. From Ranch Broncs to team doctoring, the Heritage Ranch Rodeo honours the working cowboy in true Western style.
Canadian Country Expo Tickets available to the BFO and Heritage Ranch Rodeo at 10:00 am, June 16, 2025. Visit cfr.ca to secure yours today.
The Canadian Country Expo is free to attend. For event details and updates, visit canadiancountryexpo.ca.
For more information, please contact:
Ziyah Karmali
Manager, Media Relations & Storytelling Explore Edmonton
587-930-8198
zkarmali@exploreedmonton.com